Media Planner
How much Xumo Play advertising costs in the United States
Xumo Play runs at a 50 USD CPM in the United States — what it costs to deliver a thousand impressions. Below: the rate in context, who it reaches, and a planner to size the campaign.
Rate
- CPM
- $50 USD
- Minimum spend
- No stated minimum
Xumo Play charges 50 USD per thousand delivered impressions in the United States, at the high end of the 63 publishers available there, which run from 25 to 50 US dollars. A 10,000 dollar budget buys roughly 200,000 impressions.
Who it reaches
Xumo Play is the free service from Comcast and Charter with hundreds of ad-supported linear channels and on-demand content on TVs and connected devices.
Content
freeCTVseriesmovies
connected householdsfree streaming usersmass audienceadults 25-54familiesgeneral viewers
Frequently asked questions
What is Xumo Play's CPM in the United States?
50 USD per thousand delivered impressions. That is the current rate, and the same one the planner uses when it calculates a plan.
How many impressions does my budget buy on Xumo Play?
Divide spend by the CPM and multiply by a thousand. At 50 USD, every 1,000 dollars buys about 20,000 impressions.
Is there a minimum spend on Xumo Play?
No minimum is stated for Xumo Play in the United States. Other publishers in the catalogue do have one, and the planner warns when a budget falls short.
Can I combine Xumo Play with other publishers?
Yes. The planner splits one budget across the publishers you pick in the United States and works out CPM, spend and impressions for each.