Media Planner
How much DAZN advertising costs in the United States
DAZN runs at a 30 USD CPM in the United States — what it costs to deliver a thousand impressions. Below: the rate in context, who it reaches, and a planner to size the campaign.
Rate
- CPM
- $30 USD
- Minimum spend
- No stated minimum
DAZN charges 30 USD per thousand delivered impressions in the United States, at the low end of the 63 publishers available there, which run from 25 to 50 US dollars. A 10,000 dollar budget buys roughly 333,333 impressions.
Who it reaches
DAZN is an international sports streaming platform. In the U.S. its offering centers on boxing and other combat sports from promoters such as Matchroom, Queensberry, Golden Boy and Misfits, and in 2025 it streamed all 63 matches of the FIFA Club World Cup for free.
Content
boxingcombat sportssoccer
Frequently asked questions
What is DAZN's CPM in the United States?
30 USD per thousand delivered impressions. That is the current rate, and the same one the planner uses when it calculates a plan.
How many impressions does my budget buy on DAZN?
Divide spend by the CPM and multiply by a thousand. At 30 USD, every 1,000 dollars buys about 33,333 impressions.
Is there a minimum spend on DAZN?
No minimum is stated for DAZN in the United States. Other publishers in the catalogue do have one, and the planner warns when a budget falls short.
Can I combine DAZN with other publishers?
Yes. The planner splits one budget across the publishers you pick in the United States and works out CPM, spend and impressions for each.