Media Planner
How much Philo advertising costs in the United States
Philo runs at a 50 USD CPM in the United States — what it costs to deliver a thousand impressions. Below: the rate in context, who it reaches, and a planner to size the campaign.
Rate
- CPM
- $50 USD
- Minimum spend
- No stated minimum
Philo charges 50 USD per thousand delivered impressions in the United States, at the high end of the 63 publishers available there, which run from 25 to 50 US dollars. A 10,000 dollar budget buys roughly 200,000 impressions.
Who it reaches
Philo is a live TV streaming service in the United States with more than 70 channels and an on-demand library, focused on entertainment and lifestyle. Its Essential plan costs $25 a month (October 2026).
Content
entertainmentrealitylifestyledocumentarieskids
according to Philo (October 2026), more than 3.4 million monthly active usersaccording to Philo, 60% female and 40% maleaccording to Philo, 60% aged 25–54, with a median age of 35according to Philo, 62% households with kids under 18
Frequently asked questions
What is Philo's CPM in the United States?
50 USD per thousand delivered impressions. That is the current rate, and the same one the planner uses when it calculates a plan.
How many impressions does my budget buy on Philo?
Divide spend by the CPM and multiply by a thousand. At 50 USD, every 1,000 dollars buys about 20,000 impressions.
Is there a minimum spend on Philo?
No minimum is stated for Philo in the United States. Other publishers in the catalogue do have one, and the planner warns when a budget falls short.
Can I combine Philo with other publishers?
Yes. The planner splits one budget across the publishers you pick in the United States and works out CPM, spend and impressions for each.