Connected TV media planner for the United States

What the Masha Planner is

The Masha Planner is a media planning tool for connected TV (CTV) and streaming campaigns. It splits a budget across the publishers available in the United States and works out, for each one, the allocated spend, the CPM and the estimated impressions.

It is built for agencies and advertisers who need to size a campaign before buying it: how far a budget goes, how it splits across channels, and what impression volume to expect.

How it works

1. Choose the campaign market. The planner loads the publishers available there.
2. Select the channels you want in the plan.
3. Set the total budget and adjust how it splits across publishers.
4. Review CPM, spend and estimated impressions, then export the plan.

Publishers and inventory

In the United States the catalogue covers 63 connected TV, streaming and broadcast publishers. Availability and CPM vary by market, so a plan is always built on the real inventory of the selected one.

CPM by publisher in the United States

Current rates for the 63 connected TV publishers available in the United States. CPMs range from 25 to 50 US dollars and are charged per thousand delivered impressions. The planner uses these same prices when it calculates a plan.