Media Planner
How much MLB advertising costs in the United States
MLB runs at a 50 USD CPM in the United States — what it costs to deliver a thousand impressions. Below: the rate in context, who it reaches, and a planner to size the campaign.
Rate
- CPM
- $50 USD
- Minimum spend
- No stated minimum
MLB charges 50 USD per thousand delivered impressions in the United States, at the high end of the 63 publishers available there, which run from 25 to 50 US dollars. A 10,000 dollar budget buys roughly 200,000 impressions.
Who it reaches
Major League Baseball (MLB) is North America's professional baseball league, with live games, the postseason and its MLB.TV streaming service. In the U.S., this listing groups MLB streaming apps on Amazon Streaming TV, not one specific linear channel.
Content
baseballlive gamespostseasonstudio shows
Frequently asked questions
What is MLB's CPM in the United States?
50 USD per thousand delivered impressions. That is the current rate, and the same one the planner uses when it calculates a plan.
How many impressions does my budget buy on MLB?
Divide spend by the CPM and multiply by a thousand. At 50 USD, every 1,000 dollars buys about 20,000 impressions.
Is there a minimum spend on MLB?
No minimum is stated for MLB in the United States. Other publishers in the catalogue do have one, and the planner warns when a budget falls short.
Can I combine MLB with other publishers?
Yes. The planner splits one budget across the publishers you pick in the United States and works out CPM, spend and impressions for each.