Media Planner

Connected TV media planner for Mexico

Pick CTV and streaming channels, set your budget, and get a media plan with CPM, spend and estimated impressions per publisher. Free, no signup required.

What the Masha Planner is

The Masha Planner is a media planning tool for connected TV (CTV) and streaming campaigns. It splits a budget across the publishers available in Mexico and works out, for each one, the allocated spend, the CPM and the estimated impressions.

It is built for agencies and advertisers who need to size a campaign before buying it: how far a budget goes, how it splits across channels, and what impression volume to expect.

How it works

  1. Choose the campaign market. The planner loads the publishers available there.
  2. Select the channels you want in the plan.
  3. Set the total budget and adjust how it splits across publishers.
  4. Review CPM, spend and estimated impressions, then export the plan.

Publishers and inventory

In Mexico the catalogue covers 20 connected TV, streaming and broadcast publishers. Availability and CPM vary by market, so a plan is always built on the real inventory of the selected one.

CPM by publisher in Mexico

Current rates for the 20 connected TV publishers available in Mexico. CPMs range from 10 to 22 US dollars and are charged per thousand delivered impressions. The planner uses these same prices when it calculates a plan.

CPM by connected TV publisher in Mexico, in US dollars
PublisherCPMContent
Claro Sports$10 USDsports, esports, youth
FreeTV$10 USDmovies, series, live channels
Multimedios$10 USDnews, sports, telenovelas
Paramount EyeQ$10 USDseries, movies, sports
Plex.$10 USDfree, movies, series
Pluto TV$10 USDseries, movies, gaming
Samsung TV$10 USDfree, CTV, news
Sony One$10 USDtelenovelas, comedies, competition reality shows
Tubi TV$10 USDmovies, series, sports
TV Azteca$10 USDnews, sports, telenovelas
Uno TV$10 USDnews, local content, digital video
Viki Rakuten$10 USDseries, movies, Asian content
Xumo Play$10 USDfree, CTV, series
Netflix$15 USDseries, movies, documentaries
Prime Video Channels$15 USDmovies, series, sports
Roku Channel & Apps$15 USDfree, movies, series
Totalplay Telecomunicaciones$15 USDinteractive TV, CTV, internet
Twitch$15 USDgaming, esports, technology
ViX Programática$15 USDtelenovelas, sports, news
Disney+ México$22 USDmovies, series, animation and family

Frequently asked questions

What is CPM?
CPM means cost per mille — what it costs to show an ad a thousand times. It is the standard metric for comparing price across publishers. To estimate impressions, divide spend by the CPM and multiply by a thousand.
How much does connected TV advertising cost in Mexico?
It depends on the publisher. Across the inventory available in Mexico, CPMs run from 10 to 22 US dollars. The planner shows each channel's CPM as you build the plan.
Does the planner cost anything?
No. It is publicly available and free, and it needs no signup or account to build and export a plan.
Is there a minimum budget?
Some publishers require a minimum spend before they accept a campaign. When the budget allocated to a channel falls below its minimum, the planner flags it in the plan.
Which markets can I plan for?
The planner covers several markets besides this one. Switching market updates the available publishers, their CPMs and the currency of the plan.

Other markets