Media Planner
How much truTV advertising costs in the United States
truTV runs at a 50 USD CPM in the United States — what it costs to deliver a thousand impressions. Below: the rate in context, who it reaches, and a planner to size the campaign.
Rate
- CPM
- $50 USD
- Minimum spend
- No stated minimum
truTV charges 50 USD per thousand delivered impressions in the United States, at the high end of the 63 publishers available there, which run from 25 to 50 US dollars. A 10,000 dollar budget buys roughly 200,000 impressions.
Who it reaches
truTV is a U.S. cable network that launched as Court TV in 1991. It now pairs comedy reality shows and sitcoms with a TNT Sports evening block, launched in March 2024, featuring NCAA men's college basketball, alternate broadcasts and sports shows.
Content
sportscomedy realitysitcomscollege basketball
Frequently asked questions
What is truTV's CPM in the United States?
50 USD per thousand delivered impressions. That is the current rate, and the same one the planner uses when it calculates a plan.
How many impressions does my budget buy on truTV?
Divide spend by the CPM and multiply by a thousand. At 50 USD, every 1,000 dollars buys about 20,000 impressions.
Is there a minimum spend on truTV?
No minimum is stated for truTV in the United States. Other publishers in the catalogue do have one, and the planner warns when a budget falls short.
Can I combine truTV with other publishers?
Yes. The planner splits one budget across the publishers you pick in the United States and works out CPM, spend and impressions for each.