Media Planner
How much Victory advertising costs in the United States
Victory runs at a 50 USD CPM in the United States — what it costs to deliver a thousand impressions. Below: the rate in context, who it reaches, and a planner to size the campaign.
Rate
- CPM
- $50 USD
- Minimum spend
- No stated minimum
Victory charges 50 USD per thousand delivered impressions in the United States, at the high end of the 63 publishers available there, which run from 25 to 50 US dollars. A 10,000 dollar budget buys roughly 200,000 impressions.
Who it reaches
Victory+ is a free, ad-supported sports streaming service from the Canadian company A Parent Media Co. (APMC). It carries regional games of teams such as the NHL's Dallas Stars and Anaheim Ducks and MLB's Texas Rangers, leagues such as the WHL, LOVB and the NWSL, and on-demand extreme and outdoor sports content.
Content
hockeybaseballsoccervolleyballextreme sports
Frequently asked questions
What is Victory's CPM in the United States?
50 USD per thousand delivered impressions. That is the current rate, and the same one the planner uses when it calculates a plan.
How many impressions does my budget buy on Victory?
Divide spend by the CPM and multiply by a thousand. At 50 USD, every 1,000 dollars buys about 20,000 impressions.
Is there a minimum spend on Victory?
No minimum is stated for Victory in the United States. Other publishers in the catalogue do have one, and the planner warns when a budget falls short.
Can I combine Victory with other publishers?
Yes. The planner splits one budget across the publishers you pick in the United States and works out CPM, spend and impressions for each.