Media Planner
How much Netflix advertising costs in the United States
Netflix runs at a 40 USD CPM in the United States — what it costs to deliver a thousand impressions. Below: the rate in context, who it reaches, and a planner to size the campaign.
Rate
- CPM
- $40 USD
- Minimum spend
- $3,000 USD
Netflix charges 40 USD per thousand delivered impressions in the United States, at the middle of the 63 publishers available there, which run from 25 to 50 US dollars. A 10,000 dollar budget buys roughly 250,000 impressions.
Who it reaches
Netflix is the world's leading streaming platform with original and exclusive content, reaching a premium, highly engaged audience on every device.
Content
seriesmoviesdocumentariesstreaming
millennialsGen Zadults 25-54familiesconnected householdspremium audiencewomenmenseries lovers
Frequently asked questions
What is Netflix's CPM in the United States?
40 USD per thousand delivered impressions. That is the current rate, and the same one the planner uses when it calculates a plan.
How many impressions does my budget buy on Netflix?
Divide spend by the CPM and multiply by a thousand. At 40 USD, every 1,000 dollars buys about 25,000 impressions.
Is there a minimum spend on Netflix?
Yes: 3,000 dollars. If the allocated budget falls below it, the planner flags it.
Can I combine Netflix with other publishers?
Yes. The planner splits one budget across the publishers you pick in the United States and works out CPM, spend and impressions for each.