Media Planner
How much Paramount advertising costs in the United States
Paramount runs at a 50 USD CPM in the United States — what it costs to deliver a thousand impressions. Below: the rate in context, who it reaches, and a planner to size the campaign.
Rate
- CPM
- $50 USD
- Minimum spend
- No stated minimum
Paramount charges 50 USD per thousand delivered impressions in the United States, at the high end of the 63 publishers available there, which run from 25 to 50 US dollars. A 10,000 dollar budget buys roughly 200,000 impressions.
Who it reaches
Paramount+ is Paramount's subscription streaming service, with series, movies and live CBS sports. In the U.S., this listing groups Paramount and Paramount+ streaming apps on Amazon Streaming TV, not one specific linear channel.
Content
seriesmovieslive sports (CBS Sports, NFL)soccer (UEFA Champions League, Serie A)UFC and boxingnews (CBS News)
Frequently asked questions
What is Paramount's CPM in the United States?
50 USD per thousand delivered impressions. That is the current rate, and the same one the planner uses when it calculates a plan.
How many impressions does my budget buy on Paramount?
Divide spend by the CPM and multiply by a thousand. At 50 USD, every 1,000 dollars buys about 20,000 impressions.
Is there a minimum spend on Paramount?
No minimum is stated for Paramount in the United States. Other publishers in the catalogue do have one, and the planner warns when a budget falls short.
Can I combine Paramount with other publishers?
Yes. The planner splits one budget across the publishers you pick in the United States and works out CPM, spend and impressions for each.