Media Planner
How much DIRECTV advertising costs in the United States
DIRECTV runs at a 25 USD CPM in the United States — what it costs to deliver a thousand impressions. Below: the rate in context, who it reaches, and a planner to size the campaign.
Rate
- CPM
- $25 USD
- Minimum spend
- No stated minimum
DIRECTV charges 25 USD per thousand delivered impressions in the United States, at the low end of the 63 publishers available there, which run from 25 to 50 US dollars. A 10,000 dollar budget buys roughly 400,000 impressions.
Who it reaches
DIRECTV is a U.S. pay-TV provider that delivers service by satellite and over the internet. It offers packages with sports, news, entertainment and Spanish-language channels, plus MyFree DIRECTV, with more than 160 free, ad-supported channels.
Content
live sportsnewsentertainmentlocal channelsSpanish-languagekids
Ad formats
household-level addressable advertising across satellite and streamingprogrammatic buying of satellite inventory (real-time bidding, PG and PMP)
Frequently asked questions
What is DIRECTV's CPM in the United States?
25 USD per thousand delivered impressions. That is the current rate, and the same one the planner uses when it calculates a plan.
How many impressions does my budget buy on DIRECTV?
Divide spend by the CPM and multiply by a thousand. At 25 USD, every 1,000 dollars buys about 40,000 impressions.
Is there a minimum spend on DIRECTV?
No minimum is stated for DIRECTV in the United States. Other publishers in the catalogue do have one, and the planner warns when a budget falls short.
Can I combine DIRECTV with other publishers?
Yes. The planner splits one budget across the publishers you pick in the United States and works out CPM, spend and impressions for each.