Media Planner
How much NFL advertising costs in the United States
NFL runs at a 50 USD CPM in the United States — what it costs to deliver a thousand impressions. Below: the rate in context, who it reaches, and a planner to size the campaign.
Rate
- CPM
- $50 USD
- Minimum spend
- No stated minimum
NFL charges 50 USD per thousand delivered impressions in the United States, at the high end of the 63 publishers available there, which run from 25 to 50 US dollars. A 10,000 dollar budget buys roughly 200,000 impressions.
Who it reaches
The NFL is the U.S. professional football league, with games, news, replays and NFL Films documentaries. In the U.S., this listing is a group with one NFL-branded streaming app on Amazon Streaming TV, not one specific linear channel.
Content
American footballsports newsgame replayssports documentaries
Frequently asked questions
What is NFL's CPM in the United States?
50 USD per thousand delivered impressions. That is the current rate, and the same one the planner uses when it calculates a plan.
How many impressions does my budget buy on NFL?
Divide spend by the CPM and multiply by a thousand. At 50 USD, every 1,000 dollars buys about 20,000 impressions.
Is there a minimum spend on NFL?
No minimum is stated for NFL in the United States. Other publishers in the catalogue do have one, and the planner warns when a budget falls short.
Can I combine NFL with other publishers?
Yes. The planner splits one budget across the publishers you pick in the United States and works out CPM, spend and impressions for each.