Media Planner
How much HBO advertising costs in the United States
HBO runs at a 50 USD CPM in the United States — what it costs to deliver a thousand impressions. Below: the rate in context, who it reaches, and a planner to size the campaign.
Rate
- CPM
- $50 USD
- Minimum spend
- No stated minimum
HBO charges 50 USD per thousand delivered impressions in the United States, at the high end of the 63 publishers available there, which run from 25 to 50 US dollars. A 10,000 dollar budget buys roughly 200,000 impressions.
Who it reaches
HBO Max is the streaming service that brings together HBO, Warner Bros., DC, Discovery and CNN programming; it took back the HBO Max name in July 2025. In the U.S., this listing groups HBO and HBO Max streaming apps on Amazon Streaming TV, not one specific linear channel.
Content
series and movies (HBO, Warner Bros.)superheroes (DC)reality and documentaries (Discovery)true crime (ID)news (CNN)live sports
Frequently asked questions
What is HBO's CPM in the United States?
50 USD per thousand delivered impressions. That is the current rate, and the same one the planner uses when it calculates a plan.
How many impressions does my budget buy on HBO?
Divide spend by the CPM and multiply by a thousand. At 50 USD, every 1,000 dollars buys about 20,000 impressions.
Is there a minimum spend on HBO?
No minimum is stated for HBO in the United States. Other publishers in the catalogue do have one, and the planner warns when a budget falls short.
Can I combine HBO with other publishers?
Yes. The planner splits one budget across the publishers you pick in the United States and works out CPM, spend and impressions for each.