Media Planner
How much Dish advertising costs in the United States
Dish runs at a 50 USD CPM in the United States — what it costs to deliver a thousand impressions. Below: the rate in context, who it reaches, and a planner to size the campaign.
Rate
- CPM
- $50 USD
- Minimum spend
- No stated minimum
Dish charges 50 USD per thousand delivered impressions in the United States, at the high end of the 63 publishers available there, which run from 25 to 50 US dollars. A 10,000 dollar budget buys roughly 200,000 impressions.
Who it reaches
DISH TV is EchoStar's satellite pay-TV service in the U.S., with hundreds of channels depending on the package plus on-demand access. As of December 31, 2025 it had 5.02 million subscribers, according to EchoStar.
Content
national cable networkslocal broadcast networkssportspremium moviesLatino and international programming
Ad formats
household-level addressable advertising, also bought together with Sling TV (DISH Media)
Frequently asked questions
What is Dish's CPM in the United States?
50 USD per thousand delivered impressions. That is the current rate, and the same one the planner uses when it calculates a plan.
How many impressions does my budget buy on Dish?
Divide spend by the CPM and multiply by a thousand. At 50 USD, every 1,000 dollars buys about 20,000 impressions.
Is there a minimum spend on Dish?
No minimum is stated for Dish in the United States. Other publishers in the catalogue do have one, and the planner warns when a budget falls short.
Can I combine Dish with other publishers?
Yes. The planner splits one budget across the publishers you pick in the United States and works out CPM, spend and impressions for each.