Media Planner
How much E! advertising costs in the United States
E! runs at a 50 USD CPM in the United States — what it costs to deliver a thousand impressions. Below: the rate in context, who it reaches, and a planner to size the campaign.
Rate
- CPM
- $50 USD
- Minimum spend
- No stated minimum
E! charges 50 USD per thousand delivered impressions in the United States, at the high end of the 63 publishers available there, which run from 25 to 50 US dollars. A 10,000 dollar budget buys roughly 200,000 impressions.
Who it reaches
E! is a pop culture brand with unscripted originals, red carpet coverage, entertainment news and live events. Its website, E! Online, publishes celebrity, fashion, film and TV news.
Content
pop culturecelebrity newsred carpetsreality
Frequently asked questions
What is E!'s CPM in the United States?
50 USD per thousand delivered impressions. That is the current rate, and the same one the planner uses when it calculates a plan.
How many impressions does my budget buy on E!?
Divide spend by the CPM and multiply by a thousand. At 50 USD, every 1,000 dollars buys about 20,000 impressions.
Is there a minimum spend on E!?
No minimum is stated for E! in the United States. Other publishers in the catalogue do have one, and the planner warns when a budget falls short.
Can I combine E! with other publishers?
Yes. The planner splits one budget across the publishers you pick in the United States and works out CPM, spend and impressions for each.