Media Planner
How much NBA advertising costs in the United States
NBA runs at a 50 USD CPM in the United States — what it costs to deliver a thousand impressions. Below: the rate in context, who it reaches, and a planner to size the campaign.
Rate
- CPM
- $50 USD
- Minimum spend
- No stated minimum
NBA charges 50 USD per thousand delivered impressions in the United States, at the high end of the 63 publishers available there, which run from 25 to 50 US dollars. A 10,000 dollar budget buys roughly 200,000 impressions.
Who it reaches
The NBA is North America's professional basketball league, with live games, playoffs and its NBA League Pass service. In the U.S., this listing groups NBA streaming apps on Amazon Streaming TV, not one specific linear channel.
Content
basketballlive gamesplayoffs
Frequently asked questions
What is NBA's CPM in the United States?
50 USD per thousand delivered impressions. That is the current rate, and the same one the planner uses when it calculates a plan.
How many impressions does my budget buy on NBA?
Divide spend by the CPM and multiply by a thousand. At 50 USD, every 1,000 dollars buys about 20,000 impressions.
Is there a minimum spend on NBA?
No minimum is stated for NBA in the United States. Other publishers in the catalogue do have one, and the planner warns when a budget falls short.
Can I combine NBA with other publishers?
Yes. The planner splits one budget across the publishers you pick in the United States and works out CPM, spend and impressions for each.