Media Planner
How much Peacock advertising costs in the United States
Peacock runs at a 50 USD CPM in the United States — what it costs to deliver a thousand impressions. Below: the rate in context, who it reaches, and a planner to size the campaign.
Rate
- CPM
- $50 USD
- Minimum spend
- No stated minimum
Peacock charges 50 USD per thousand delivered impressions in the United States, at the high end of the 63 publishers available there, which run from 25 to 50 US dollars. A 10,000 dollar budget buys roughly 200,000 impressions.
Who it reaches
Peacock is NBCUniversal's (Comcast) streaming service in the United States, with ad-supported plans and an ad-free plan. According to Comcast, it ended the second quarter of 2026 with 48 million paid subscribers.
Content
live sportsseriesmoviesrealitynewskids
according to NBCUniversal, using Nielsen data (Dec 2025–Feb 2026), 64% of Peacock viewers are not reached on competitors' ad-supported tiers
Ad formats
Arrival Ad on the profile selection screenSpotlight in the first ad breakLive in Browse in live event previewsprogrammatic pause ads10-second Mindful Moments at the close of the ad break
Frequently asked questions
What is Peacock's CPM in the United States?
50 USD per thousand delivered impressions. That is the current rate, and the same one the planner uses when it calculates a plan.
How many impressions does my budget buy on Peacock?
Divide spend by the CPM and multiply by a thousand. At 50 USD, every 1,000 dollars buys about 20,000 impressions.
Is there a minimum spend on Peacock?
No minimum is stated for Peacock in the United States. Other publishers in the catalogue do have one, and the planner warns when a budget falls short.
Can I combine Peacock with other publishers?
Yes. The planner splits one budget across the publishers you pick in the United States and works out CPM, spend and impressions for each.