Media Planner

How much The Weather Channel advertising costs in the United States

The Weather Channel runs at a 50 USD CPM in the United States — what it costs to deliver a thousand impressions. Below: the rate in context, who it reaches, and a planner to size the campaign.

Rate

CPM
$50 USD
Minimum spend
No stated minimum

The Weather Channel charges 50 USD per thousand delivered impressions in the United States, at the high end of the 63 publishers available there, which run from 25 to 50 US dollars. A 10,000 dollar budget buys roughly 200,000 impressions.

Who it reaches

The Weather Channel is the U.S. cable network devoted to weather, with live forecasts, extended severe-weather coverage, and documentaries and original series. It is owned by Byron Allen's Allen Media Group and has offered a subscription streaming app since 2022; weather.com and the weather apps belong to a separate company, The Weather Company.

Content

weather forecastssevere weatherdocumentariesscience

Frequently asked questions

What is The Weather Channel's CPM in the United States?
50 USD per thousand delivered impressions. That is the current rate, and the same one the planner uses when it calculates a plan.
How many impressions does my budget buy on The Weather Channel?
Divide spend by the CPM and multiply by a thousand. At 50 USD, every 1,000 dollars buys about 20,000 impressions.
Is there a minimum spend on The Weather Channel?
No minimum is stated for The Weather Channel in the United States. Other publishers in the catalogue do have one, and the planner warns when a budget falls short.
Can I combine The Weather Channel with other publishers?
Yes. The planner splits one budget across the publishers you pick in the United States and works out CPM, spend and impressions for each.

See every publisher in the United States