Media Planner
How much Animal Planet advertising costs in the United States
Animal Planet runs at a 30 USD CPM in the United States — what it costs to deliver a thousand impressions. Below: the rate in context, who it reaches, and a planner to size the campaign.
Rate
- CPM
- $30 USD
- Minimum spend
- No stated minimum
Animal Planet charges 30 USD per thousand delivered impressions in the United States, at the low end of the 63 publishers available there, which run from 25 to 50 US dollars. A 10,000 dollar budget buys roughly 333,333 impressions.
Who it reaches
Animal Planet is a U.S. television network devoted to animals, with rescue, zoo and natural history series. Every year it airs the Puppy Bowl, which in 2026 featured 150 dogs from 72 shelters.
Content
animalsanimal rescuezoosnatural history
Frequently asked questions
What is Animal Planet's CPM in the United States?
30 USD per thousand delivered impressions. That is the current rate, and the same one the planner uses when it calculates a plan.
How many impressions does my budget buy on Animal Planet?
Divide spend by the CPM and multiply by a thousand. At 30 USD, every 1,000 dollars buys about 33,333 impressions.
Is there a minimum spend on Animal Planet?
No minimum is stated for Animal Planet in the United States. Other publishers in the catalogue do have one, and the planner warns when a budget falls short.
Can I combine Animal Planet with other publishers?
Yes. The planner splits one budget across the publishers you pick in the United States and works out CPM, spend and impressions for each.