Media Planner
How much Disney+ advertising costs in the United States
Disney+ runs at a 40 USD CPM in the United States — what it costs to deliver a thousand impressions. Below: the rate in context, who it reaches, and a planner to size the campaign.
Rate
- CPM
- $40 USD
- Minimum spend
- No stated minimum
Disney+ charges 40 USD per thousand delivered impressions in the United States, at the middle of the 63 publishers available there, which run from 25 to 50 US dollars. A 10,000 dollar budget buys roughly 250,000 impressions.
Who it reaches
In the U.S., Disney+ has offered the ad-supported Disney+ Basic plan since December 2022, with the Disney, Pixar, Marvel, Star Wars and National Geographic catalog. In August 2025 Disney announced it would fully integrate Hulu into the Disney+ app in the country starting in 2026.
Content
moviesseriesanimation and familysuperheroes (Marvel)documentaries (National Geographic)
Ad formats
pause ads (since October 2025)Pause+: pause ads with billboard, trivia or carouselGateway Go: offers via push notification, email or QR codeAd Selector: viewers choose which ad to watch
Frequently asked questions
What is Disney+'s CPM in the United States?
40 USD per thousand delivered impressions. That is the current rate, and the same one the planner uses when it calculates a plan.
How many impressions does my budget buy on Disney+?
Divide spend by the CPM and multiply by a thousand. At 40 USD, every 1,000 dollars buys about 25,000 impressions.
Is there a minimum spend on Disney+?
No minimum is stated for Disney+ in the United States. Other publishers in the catalogue do have one, and the planner warns when a budget falls short.
Can I combine Disney+ with other publishers?
Yes. The planner splits one budget across the publishers you pick in the United States and works out CPM, spend and impressions for each.