Media Planner
How much Sling advertising costs in the United States
Sling runs at a 50 USD CPM in the United States — what it costs to deliver a thousand impressions. Below: the rate in context, who it reaches, and a planner to size the campaign.
Rate
- CPM
- $50 USD
- Minimum spend
- No stated minimum
Sling charges 50 USD per thousand delivered impressions in the United States, at the high end of the 63 publishers available there, which run from 25 to 50 US dollars. A 10,000 dollar budget buys roughly 200,000 impressions.
Who it reaches
Sling TV is EchoStar's (owner of DISH) live TV streaming service in the United States, with base packages such as Sling Orange, which includes ESPN, and Sling Blue. According to EchoStar, it ended 2025 with 1.98 million subscribers.
Content
live sportsnewslive cable channels
Ad formats
pause ads with QR codesinteractive ads with BrightLine
Frequently asked questions
What is Sling's CPM in the United States?
50 USD per thousand delivered impressions. That is the current rate, and the same one the planner uses when it calculates a plan.
How many impressions does my budget buy on Sling?
Divide spend by the CPM and multiply by a thousand. At 50 USD, every 1,000 dollars buys about 20,000 impressions.
Is there a minimum spend on Sling?
No minimum is stated for Sling in the United States. Other publishers in the catalogue do have one, and the planner warns when a budget falls short.
Can I combine Sling with other publishers?
Yes. The planner splits one budget across the publishers you pick in the United States and works out CPM, spend and impressions for each.