Media Planner
How much Lifetime advertising costs in the United States
Lifetime runs at a 50 USD CPM in the United States — what it costs to deliver a thousand impressions. Below: the rate in context, who it reaches, and a planner to size the campaign.
Rate
- CPM
- $50 USD
- Minimum spend
- No stated minimum
Lifetime charges 50 USD per thousand delivered impressions in the United States, at the high end of the 63 publishers available there, which run from 25 to 50 US dollars. A 10,000 dollar budget buys roughly 200,000 impressions.
Who it reaches
Lifetime is a U.S. cable network that has been on the air for more than 40 years, with original movies, scripted series and nonfiction series.
Content
original moviesscripted seriesnonfiction series
women (the network describes itself as an entertainment destination for women, according to Lifetime)
Frequently asked questions
What is Lifetime's CPM in the United States?
50 USD per thousand delivered impressions. That is the current rate, and the same one the planner uses when it calculates a plan.
How many impressions does my budget buy on Lifetime?
Divide spend by the CPM and multiply by a thousand. At 50 USD, every 1,000 dollars buys about 20,000 impressions.
Is there a minimum spend on Lifetime?
No minimum is stated for Lifetime in the United States. Other publishers in the catalogue do have one, and the planner warns when a budget falls short.
Can I combine Lifetime with other publishers?
Yes. The planner splits one budget across the publishers you pick in the United States and works out CPM, spend and impressions for each.