Media Planner
How much Pluto advertising costs in the United States
Pluto runs at a 50 USD CPM in the United States — what it costs to deliver a thousand impressions. Below: the rate in context, who it reaches, and a planner to size the campaign.
Rate
- CPM
- $50 USD
- Minimum spend
- No stated minimum
Pluto charges 50 USD per thousand delivered impressions in the United States, at the high end of the 63 publishers available there, which run from 25 to 50 US dollars. A 10,000 dollar budget buys roughly 200,000 impressions.
Who it reaches
In the United States, Pluto TV is Paramount's free, ad-supported streaming TV service, with more than 250 live channels (October 2025) and on-demand content organized into categories such as movies, news, crime, reality and game shows.
Content
moviesnewsrealitycrimegame showskids
Frequently asked questions
What is Pluto's CPM in the United States?
50 USD per thousand delivered impressions. That is the current rate, and the same one the planner uses when it calculates a plan.
How many impressions does my budget buy on Pluto?
Divide spend by the CPM and multiply by a thousand. At 50 USD, every 1,000 dollars buys about 20,000 impressions.
Is there a minimum spend on Pluto?
No minimum is stated for Pluto in the United States. Other publishers in the catalogue do have one, and the planner warns when a budget falls short.
Can I combine Pluto with other publishers?
Yes. The planner splits one budget across the publishers you pick in the United States and works out CPM, spend and impressions for each.