Media Planner
How much BET advertising costs in the United States
BET runs at a 50 USD CPM in the United States — what it costs to deliver a thousand impressions. Below: the rate in context, who it reaches, and a planner to size the campaign.
Rate
- CPM
- $50 USD
- Minimum spend
- No stated minimum
BET charges 50 USD per thousand delivered impressions in the United States, at the high end of the 63 publishers available there, which run from 25 to 50 US dollars. A 10,000 dollar budget buys roughly 200,000 impressions.
Who it reaches
BET is a U.S. cable network with series, music, awards shows and news; its programs include Tyler Perry's The Oval and Tyler Perry's Assisted Living. It produces the BET Awards, airs the Soul Train Awards and also has the BET+ streaming service.
Content
seriesmusicawards showsrealitynews
Black audiences, according to the 2025 annual report filed with the SEC
Frequently asked questions
What is BET's CPM in the United States?
50 USD per thousand delivered impressions. That is the current rate, and the same one the planner uses when it calculates a plan.
How many impressions does my budget buy on BET?
Divide spend by the CPM and multiply by a thousand. At 50 USD, every 1,000 dollars buys about 20,000 impressions.
Is there a minimum spend on BET?
No minimum is stated for BET in the United States. Other publishers in the catalogue do have one, and the planner warns when a budget falls short.
Can I combine BET with other publishers?
Yes. The planner splits one budget across the publishers you pick in the United States and works out CPM, spend and impressions for each.