Media Planner
How much TLC advertising costs in the United States
TLC runs at a 50 USD CPM in the United States — what it costs to deliver a thousand impressions. Below: the rate in context, who it reaches, and a planner to size the campaign.
Rate
- CPM
- $50 USD
- Minimum spend
- No stated minimum
TLC charges 50 USD per thousand delivered impressions in the United States, at the high end of the 63 publishers available there, which run from 25 to 50 US dollars. A 10,000 dollar budget buys roughly 200,000 impressions.
Who it reaches
TLC is a U.S. cable network focused on reality and lifestyle shows about relationships, family, weddings and personal transformation, with franchises such as 90 Day Fiancé, 1000-lb Sisters and Say Yes to the Dress. Its programming is also on HBO Max and Discovery+.
Content
realityrelationshipsfamilyweddingslifestyle
Frequently asked questions
What is TLC's CPM in the United States?
50 USD per thousand delivered impressions. That is the current rate, and the same one the planner uses when it calculates a plan.
How many impressions does my budget buy on TLC?
Divide spend by the CPM and multiply by a thousand. At 50 USD, every 1,000 dollars buys about 20,000 impressions.
Is there a minimum spend on TLC?
No minimum is stated for TLC in the United States. Other publishers in the catalogue do have one, and the planner warns when a budget falls short.
Can I combine TLC with other publishers?
Yes. The planner splits one budget across the publishers you pick in the United States and works out CPM, spend and impressions for each.