Media Planner
How much Discovery advertising costs in the United States
Discovery runs at a 50 USD CPM in the United States — what it costs to deliver a thousand impressions. Below: the rate in context, who it reaches, and a planner to size the campaign.
Rate
- CPM
- $50 USD
- Minimum spend
- No stated minimum
Discovery charges 50 USD per thousand delivered impressions in the United States, at the high end of the 63 publishers available there, which run from 25 to 50 US dollars. A 10,000 dollar budget buys roughly 200,000 impressions.
Who it reaches
Discovery Channel is a U.S. television network with reality series such as Gold Rush and with Shark Week, its annual shark event, whose 2026 edition began July 26. Its shows also stream on HBO Max and Discovery+.
Content
realitysharksgold mining
Frequently asked questions
What is Discovery's CPM in the United States?
50 USD per thousand delivered impressions. That is the current rate, and the same one the planner uses when it calculates a plan.
How many impressions does my budget buy on Discovery?
Divide spend by the CPM and multiply by a thousand. At 50 USD, every 1,000 dollars buys about 20,000 impressions.
Is there a minimum spend on Discovery?
No minimum is stated for Discovery in the United States. Other publishers in the catalogue do have one, and the planner warns when a budget falls short.
Can I combine Discovery with other publishers?
Yes. The planner splits one budget across the publishers you pick in the United States and works out CPM, spend and impressions for each.