Media Planner
How much Bloomberg advertising costs in the United States
Bloomberg runs at a 30 USD CPM in the United States — what it costs to deliver a thousand impressions. Below: the rate in context, who it reaches, and a planner to size the campaign.
Rate
- CPM
- $30 USD
- Minimum spend
- No stated minimum
Bloomberg charges 30 USD per thousand delivered impressions in the United States, at the low end of the 63 publishers available there, which run from 25 to 50 US dollars. A 10,000 dollar budget buys roughly 333,333 impressions.
Who it reaches
Bloomberg Television broadcasts live business and markets news 24 hours a day, to an audience of high earners and decision makers.
Content
newsbusinessfinancestreaming
premium audiencedecision makersprofessionalsadults 25-54meninvestorshigh-income audience
Frequently asked questions
What is Bloomberg's CPM in the United States?
30 USD per thousand delivered impressions. That is the current rate, and the same one the planner uses when it calculates a plan.
How many impressions does my budget buy on Bloomberg?
Divide spend by the CPM and multiply by a thousand. At 30 USD, every 1,000 dollars buys about 33,333 impressions.
Is there a minimum spend on Bloomberg?
No minimum is stated for Bloomberg in the United States. Other publishers in the catalogue do have one, and the planner warns when a budget falls short.
Can I combine Bloomberg with other publishers?
Yes. The planner splits one budget across the publishers you pick in the United States and works out CPM, spend and impressions for each.