Media Planner
How much Roku advertising costs in the United States
Roku runs at a 30 USD CPM in the United States — what it costs to deliver a thousand impressions. Below: the rate in context, who it reaches, and a planner to size the campaign.
Rate
- CPM
- $30 USD
- Minimum spend
- No stated minimum
Roku charges 30 USD per thousand delivered impressions in the United States, at the low end of the 63 publishers available there, which run from 25 to 50 US dollars. A 10,000 dollar budget buys roughly 333,333 impressions.
Who it reaches
Roku is the streaming platform with its own operating system, Roku OS, on TVs and connected TV devices. In the U.S., this listing is a deal for Roku inventory bought through Amazon DSP, separate from the Roku Channel & Apps app group; since 2025, Amazon Ads and Roku have had an exclusive Amazon DSP integration to reach households that use Roku.
Content
connected TVstreaming appsRoku OS
Frequently asked questions
What is Roku's CPM in the United States?
30 USD per thousand delivered impressions. That is the current rate, and the same one the planner uses when it calculates a plan.
How many impressions does my budget buy on Roku?
Divide spend by the CPM and multiply by a thousand. At 30 USD, every 1,000 dollars buys about 33,333 impressions.
Is there a minimum spend on Roku?
No minimum is stated for Roku in the United States. Other publishers in the catalogue do have one, and the planner warns when a budget falls short.
Can I combine Roku with other publishers?
Yes. The planner splits one budget across the publishers you pick in the United States and works out CPM, spend and impressions for each.