Media Planner
How much Fox Sports advertising costs in the United States
Fox Sports runs at a 50 USD CPM in the United States — what it costs to deliver a thousand impressions. Below: the rate in context, who it reaches, and a planner to size the campaign.
Rate
- CPM
- $50 USD
- Minimum spend
- No stated minimum
Fox Sports charges 50 USD per thousand delivered impressions in the United States, at the high end of the 63 publishers available there, which run from 25 to 50 US dollars. A 10,000 dollar budget buys roughly 200,000 impressions.
Who it reaches
FOX Sports houses Fox Corporation's U.S. sports assets, including FS1, FS2 and FOX Deportes, and holds rights to the NFL, MLB's World Series and the FIFA World Cup 26. Its content is also available on the FOX Sports app and on the FOX One streaming service.
Content
live sportsNFLbaseball (MLB)soccercollege sports
27.3 million viewers for Game 7 of the 2025 World Series (according to FOX Sports, November 2025)
Frequently asked questions
What is Fox Sports's CPM in the United States?
50 USD per thousand delivered impressions. That is the current rate, and the same one the planner uses when it calculates a plan.
How many impressions does my budget buy on Fox Sports?
Divide spend by the CPM and multiply by a thousand. At 50 USD, every 1,000 dollars buys about 20,000 impressions.
Is there a minimum spend on Fox Sports?
No minimum is stated for Fox Sports in the United States. Other publishers in the catalogue do have one, and the planner warns when a budget falls short.
Can I combine Fox Sports with other publishers?
Yes. The planner splits one budget across the publishers you pick in the United States and works out CPM, spend and impressions for each.