Media Planner
How much ESPN advertising costs in the United States
ESPN runs at a 50 USD CPM in the United States — what it costs to deliver a thousand impressions. Below: the rate in context, who it reaches, and a planner to size the campaign.
Rate
- CPM
- $50 USD
- Minimum spend
- No stated minimum
ESPN charges 50 USD per thousand delivered impressions in the United States, at the high end of the 63 publishers available there, which run from 25 to 50 US dollars. A 10,000 dollar budget buys roughly 200,000 impressions.
Who it reaches
ESPN is a sports brand whose network went on the air on September 7, 1979; in the U.S. it runs several cable networks plus ESPN on ABC. Since August 21, 2025, it has offered a direct-to-consumer service in the ESPN App, with the ESPN Unlimited and ESPN Select plans.
Content
live sportssports newsNFLNBAcollege footballdocumentaries
Frequently asked questions
What is ESPN's CPM in the United States?
50 USD per thousand delivered impressions. That is the current rate, and the same one the planner uses when it calculates a plan.
How many impressions does my budget buy on ESPN?
Divide spend by the CPM and multiply by a thousand. At 50 USD, every 1,000 dollars buys about 20,000 impressions.
Is there a minimum spend on ESPN?
No minimum is stated for ESPN in the United States. Other publishers in the catalogue do have one, and the planner warns when a budget falls short.
Can I combine ESPN with other publishers?
Yes. The planner splits one budget across the publishers you pick in the United States and works out CPM, spend and impressions for each.