Media Planner
How much Roku Channel & Apps advertising costs in the United States
Roku Channel & Apps runs at a 30 USD CPM in the United States — what it costs to deliver a thousand impressions. Below: the rate in context, who it reaches, and a planner to size the campaign.
Rate
- CPM
- $30 USD
- Minimum spend
- No stated minimum
Roku Channel & Apps charges 30 USD per thousand delivered impressions in the United States, at the low end of the 63 publishers available there, which run from 25 to 50 US dollars. A 10,000 dollar budget buys roughly 333,333 impressions.
Who it reaches
In the United States, Roku sells advertising across its streaming platform and The Roku Channel, its free ad-supported service with more than 500 live channels and tens of thousands of movies and shows (August 2026). Roku passed 100 million streaming households worldwide in April 2026.
Content
live channelsmoviesseriesnewsoriginals
according to Nielsen (The Gauge), The Roku Channel had 3% of U.S. TV time in March 2026
Ad formats
home-screen Marquee AdSpotlight AdRoku CitySports Zonesstandard videopause adsaction ads (Ok-to-Email/Text, Ok-to-Checkout, Ok-to-Remind)
Frequently asked questions
What is Roku Channel & Apps's CPM in the United States?
30 USD per thousand delivered impressions. That is the current rate, and the same one the planner uses when it calculates a plan.
How many impressions does my budget buy on Roku Channel & Apps?
Divide spend by the CPM and multiply by a thousand. At 30 USD, every 1,000 dollars buys about 33,333 impressions.
Is there a minimum spend on Roku Channel & Apps?
No minimum is stated for Roku Channel & Apps in the United States. Other publishers in the catalogue do have one, and the planner warns when a budget falls short.
Can I combine Roku Channel & Apps with other publishers?
Yes. The planner splits one budget across the publishers you pick in the United States and works out CPM, spend and impressions for each.