Media Planner
How much Haystack advertising costs in the United States
Haystack runs at a 50 USD CPM in the United States — what it costs to deliver a thousand impressions. Below: the rate in context, who it reaches, and a planner to size the campaign.
Rate
- CPM
- $50 USD
- Minimum spend
- No stated minimum
Haystack charges 50 USD per thousand delivered impressions in the United States, at the high end of the 63 publishers available there, which run from 25 to 50 US dollars. A 10,000 dollar budget buys roughly 200,000 impressions.
Who it reaches
Haystack News is a free, ad-supported news app that aggregates video from more than 400 sources and builds a personalized channel, "My Headlines," based on location, topics and preferred sources. It offers an ad-free premium plan.
Content
local newsnational newsworld newspoliticsbusinessweather
Frequently asked questions
What is Haystack's CPM in the United States?
50 USD per thousand delivered impressions. That is the current rate, and the same one the planner uses when it calculates a plan.
How many impressions does my budget buy on Haystack?
Divide spend by the CPM and multiply by a thousand. At 50 USD, every 1,000 dollars buys about 20,000 impressions.
Is there a minimum spend on Haystack?
No minimum is stated for Haystack in the United States. Other publishers in the catalogue do have one, and the planner warns when a budget falls short.
Can I combine Haystack with other publishers?
Yes. The planner splits one budget across the publishers you pick in the United States and works out CPM, spend and impressions for each.