Media Planner
How much Vizio advertising costs in the United States
Vizio runs at a 50 USD CPM in the United States — what it costs to deliver a thousand impressions. Below: the rate in context, who it reaches, and a planner to size the campaign.
Rate
- CPM
- $50 USD
- Minimum spend
- No stated minimum
Vizio charges 50 USD per thousand delivered impressions in the United States, at the high end of the 63 publishers available there, which run from 25 to 50 US dollars. A 10,000 dollar budget buys roughly 200,000 impressions.
Who it reaches
Vizio is a U.S. smart TV brand, owned by Walmart since December 2024. On its TVs it offers WatchFree+, a free, ad-supported service that, according to Vizio (October 2026), carries more than 400 live and local channels and more than 45,000 movies and shows.
Content
live channelsmoviesserieslocal channelssportslifestyle
Ad formats
interactive ad breaks controlled with the remote (trivia, shoppable catalogs)contextual ads in the WatchFree+ program guide
Frequently asked questions
What is Vizio's CPM in the United States?
50 USD per thousand delivered impressions. That is the current rate, and the same one the planner uses when it calculates a plan.
How many impressions does my budget buy on Vizio?
Divide spend by the CPM and multiply by a thousand. At 50 USD, every 1,000 dollars buys about 20,000 impressions.
Is there a minimum spend on Vizio?
No minimum is stated for Vizio in the United States. Other publishers in the catalogue do have one, and the planner warns when a budget falls short.
Can I combine Vizio with other publishers?
Yes. The planner splits one budget across the publishers you pick in the United States and works out CPM, spend and impressions for each.