Media Planner
How much CBS advertising costs in the United States
CBS runs at a 30 USD CPM in the United States — what it costs to deliver a thousand impressions. Below: the rate in context, who it reaches, and a planner to size the campaign.
Rate
- CPM
- $30 USD
- Minimum spend
- No stated minimum
CBS charges 30 USD per thousand delivered impressions in the United States, at the low end of the 63 publishers available there, which run from 25 to 50 US dollars. A 10,000 dollar budget buys roughly 333,333 impressions.
Who it reaches
CBS is a U.S. broadcast television network that, through CBS Entertainment, CBS News and CBS Sports, distributes series, news and sports to owned and affiliated stations. Its coverage includes NFL games, the NCAA basketball tournament and the UEFA Champions League, and its content is also on Paramount+ and Pluto TV.
Content
seriesnewssportsrealitygame showslate-night shows
Frequently asked questions
What is CBS's CPM in the United States?
30 USD per thousand delivered impressions. That is the current rate, and the same one the planner uses when it calculates a plan.
How many impressions does my budget buy on CBS?
Divide spend by the CPM and multiply by a thousand. At 30 USD, every 1,000 dollars buys about 33,333 impressions.
Is there a minimum spend on CBS?
No minimum is stated for CBS in the United States. Other publishers in the catalogue do have one, and the planner warns when a budget falls short.
Can I combine CBS with other publishers?
Yes. The planner splits one budget across the publishers you pick in the United States and works out CPM, spend and impressions for each.