Media Planner
How much NBC advertising costs in the United States
NBC runs at a 50 USD CPM in the United States — what it costs to deliver a thousand impressions. Below: the rate in context, who it reaches, and a planner to size the campaign.
Rate
- CPM
- $50 USD
- Minimum spend
- No stated minimum
NBC charges 50 USD per thousand delivered impressions in the United States, at the high end of the 63 publishers available there, which run from 25 to 50 US dollars. A 10,000 dollar budget buys roughly 200,000 impressions.
Who it reaches
NBC is NBCUniversal's broadcast television network, a Comcast subsidiary, with primetime, late-night and daytime programming. Through NBC Sports it carries sports such as the NFL and the Olympics; since the 2025-26 season it has aired NBA games, which also stream on Peacock, and since 2026 MLB's Sunday Night Baseball.
Content
series and entertainmentlive sportslate-night showsdaytime programming
Frequently asked questions
What is NBC's CPM in the United States?
50 USD per thousand delivered impressions. That is the current rate, and the same one the planner uses when it calculates a plan.
How many impressions does my budget buy on NBC?
Divide spend by the CPM and multiply by a thousand. At 50 USD, every 1,000 dollars buys about 20,000 impressions.
Is there a minimum spend on NBC?
No minimum is stated for NBC in the United States. Other publishers in the catalogue do have one, and the planner warns when a budget falls short.
Can I combine NBC with other publishers?
Yes. The planner splits one budget across the publishers you pick in the United States and works out CPM, spend and impressions for each.