Media Planner
How much abc advertising costs in the United States
abc runs at a 30 USD CPM in the United States — what it costs to deliver a thousand impressions. Below: the rate in context, who it reaches, and a planner to size the campaign.
Rate
- CPM
- $30 USD
- Minimum spend
- No stated minimum
abc charges 30 USD per thousand delivered impressions in the United States, at the low end of the 63 publishers available there, which run from 25 to 50 US dollars. A 10,000 dollar budget buys roughly 333,333 impressions.
Who it reaches
ABC is a U.S. national broadcast network owned by Disney, with ABC News programs (Good Morning America, World News Tonight), the daytime show The View, series such as Abbott Elementary and Grey's Anatomy, reality shows such as The Bachelor, and sports under the ESPN on ABC brand. Most of its programming is also available on Hulu.
Content
seriesnewsrealitysportstalk shows
Frequently asked questions
What is abc's CPM in the United States?
30 USD per thousand delivered impressions. That is the current rate, and the same one the planner uses when it calculates a plan.
How many impressions does my budget buy on abc?
Divide spend by the CPM and multiply by a thousand. At 30 USD, every 1,000 dollars buys about 33,333 impressions.
Is there a minimum spend on abc?
No minimum is stated for abc in the United States. Other publishers in the catalogue do have one, and the planner warns when a budget falls short.
Can I combine abc with other publishers?
Yes. The planner splits one budget across the publishers you pick in the United States and works out CPM, spend and impressions for each.