Media Planner

How much Sony One advertising costs in Mexico

Sony One runs at a 10 USD CPM in Mexico — what it costs to deliver a thousand impressions. Below: the rate in context, who it reaches, and a planner to size the campaign.

Rate

CPM
$10 USD
Minimum spend
No stated minimum

Sony One charges 10 USD per thousand delivered impressions in Mexico, at the low end of the 20 publishers available there, which run from 10 to 22 US dollars. A 10,000 dollar budget buys roughly 1,000,000 impressions.

Who it reaches

Sony One is the Sony Pictures Television brand that brings together Sony Pictures content for Latin America. In Mexico it has free channels on Samsung TV Plus and a paid channel inside Prime Video Channels.

Content

telenovelascomediescompetition reality showsmovies

Frequently asked questions

What is Sony One's CPM in Mexico?
10 USD per thousand delivered impressions. That is the current rate, and the same one the planner uses when it calculates a plan.
How many impressions does my budget buy on Sony One?
Divide spend by the CPM and multiply by a thousand. At 10 USD, every 1,000 dollars buys about 100,000 impressions.
Is there a minimum spend on Sony One?
No minimum is stated for Sony One in Mexico. Other publishers in the catalogue do have one, and the planner warns when a budget falls short.
Can I combine Sony One with other publishers?
Yes. The planner splits one budget across the publishers you pick in Mexico and works out CPM, spend and impressions for each.