Media Planner
How much Pluto advertising costs in Brazil
Pluto runs at a 10 USD CPM in Brazil — what it costs to deliver a thousand impressions. Below: the rate in context, who it reaches, and a planner to size the campaign.
Rate
- CPM
- $10 USD
- Minimum spend
- No stated minimum
Pluto charges 10 USD per thousand delivered impressions in Brazil, at the low end of the 6 publishers available there, which run from 10 to 20 US dollars. A 10,000 dollar budget buys roughly 1,000,000 impressions.
Who it reaches
Pluto TV is Paramount's free, ad-supported streaming service. It launched in Brazil in December 2020 and combines themed linear channels with an on-demand catalog; according to Paramount, it had more than 164 channels in the country in February 2025.
Content
moviesserieskidsreality showsanimenews
Ad formats
video ad breaksPause Adschannel sponsorshipsCPM sales through programmatic partners
Frequently asked questions
What is Pluto's CPM in Brazil?
10 USD per thousand delivered impressions. That is the current rate, and the same one the planner uses when it calculates a plan.
How many impressions does my budget buy on Pluto?
Divide spend by the CPM and multiply by a thousand. At 10 USD, every 1,000 dollars buys about 100,000 impressions.
Is there a minimum spend on Pluto?
No minimum is stated for Pluto in Brazil. Other publishers in the catalogue do have one, and the planner warns when a budget falls short.
Can I combine Pluto with other publishers?
Yes. The planner splits one budget across the publishers you pick in Brazil and works out CPM, spend and impressions for each.