Can you imagine a World Cup with more matches, more screens, and, of course, more commercials? The 2026 World Cup promises to be an unprecedented event for advertisers, especially for those looking to leverage advertising on connected TV and streaming. If you have a small or medium-sized business, this is an opportunity you can't afford to miss to reach millions of viewers easily, quickly, and without complications.
More matches, more screens, and more commercials
Increase in sports event programming
The 2026 World Cup will be the first to feature 48 teams, which means a significant increase in the number of matches. More games mean more broadcast hours and, therefore, more slots for commercials. This opens the door for brands of all sizes to advertise without the need for large investments or long-term contracts.
For those of you running a local business or an agency looking for new ways to reach customers, this expansion is great news. You can take advantage of specific campaigns for certain matches, regions, or even interests, all with a platform that allows you to control your investment and measure results in real time.
The influence of digital platforms
The World Cup is no longer just about traditional television. Streaming and CTV (connected TV) platforms like Pluto TV, Roku, and others are gaining ground, offering access to audiences across multiple devices: from smart TVs to mobile phones and tablets.
This means that ads are not only seen in your living room, but also wherever people are enjoying the matches. And the best part: you can segment your campaigns so that your ads reach exactly the people you are interested in, without overspending.
Advertising strategies in the digital age
Advertising in sports events is evolving. It is no longer enough to just run a commercial and wait for results. Now, with platforms like Masha, you can launch campaigns in less than 10 clicks, without intermediaries, and with prices starting at $0.01 MXN per view.
This gives you the flexibility to test different messages, adjust your audience, and optimize your budget in real time. Plus, there are no minimum investments or contracts to tie you down. This way, you can enter the World Cup advertising game without any complications.
Changes in the viewer experience
Innovations in match viewing
The way we watch soccer is changing. Thanks to technology, it is now possible to enjoy matches with multiple angles, instant replays, and live statistics, all from the comfort of your favorite device.
This opens up new opportunities for advertisers, who can integrate their messages into more dynamic and less invasive formats, capturing attention without interrupting the excitement of the game.
Audience participation through social media
Social media has become an essential complement during the World Cup. Viewers comment, share, and react in real time, creating a global community around the event.
Advertisers can leverage this interaction to launch campaigns that connect with the audience in a more direct and authentic way, using content that generates conversation and virality.
Immersive experiences and VR technology
The future is already here with immersive experiences and virtual reality that allow fans to feel like they are inside the stadium without leaving home. Although still in development, these technologies will open up new forms of advertising, where ads will be part of the virtual environment rather than just commercial breaks.
For businesses willing to innovate, this represents a competitive advantage for connecting with young, tech-savvy audiences.
Effects on the audience and the market
Global audience growth
With more participating countries and greater access through digital platforms, the 2026 World Cup expects a record-breaking audience. This means your ad can reach millions of people, not just in Mexico, but across Latin America and the world.
For small and medium-sized businesses, this is a game changer. You no longer need a massive budget to compete on a global stage, just a smart strategy and accessible tools.
New trends in content consumption
Audiences no longer consume content the way they used to. They prefer watching live matches, but also on-demand replays, highlights, and streaming analysis. This variety allows advertisers to diversify their campaigns and reach different types of viewers.
Furthermore, mobile device consumption continues to grow, making CTV and OTT advertising even more relevant for capturing attention anytime, anywhere.
Impact on broadcasting rights
Broadcasting rights are changing hands and formats, with a stronger focus on digital platforms. This opens the door for more advertisers to participate without relying exclusively on traditional television.
For you, this means more options to choose where and how to advertise, with the advantage of platforms that allow you to do so directly and without complications.
The future of sports and advertising
Long-term trend projections
The 2026 World Cup is just the beginning of a new era in sports advertising. The integration of technology, data, and digital platforms will continue to grow, making ads increasingly personalized and effective.
This will especially benefit businesses looking to adapt quickly and leverage tools that allow them to control their investment and measure results in real time.
Adapting brands and advertisers to change
Brands that want to stand out must be agile and creative. It is no longer enough to just buy ad space; you need to understand the audience, use data to segment and optimize campaigns, and be present on the channels people actually use.
With platforms like Masha, this is possible without the need for large budgets or complicated contracts. You can start small and grow as you see results.
Emerging opportunities in the sports sector
Sports are becoming an ideal space for innovative advertising. From streaming campaigns to interactive experiences, the opportunities to connect with the public are enormous.
If you run a small or medium-sized business, the 2026 World Cup is your moment to try something new, reach more people, and grow without the hassle. Ready to launch your first TV campaign? Sign up for free and start advertising on streaming TV in less than 5 minutes, starting at $0.01 per view, with no contracts or minimums.
With the 2026 World Cup just around the corner, it’s the perfect time for your business to shine on the big screen. Masha gives you the chance to join the streaming TV advertising revolution, allowing you to reach your target audience easily and without breaking the bank. Starting at just $2,000 MXN, you can create a personalized campaign that resonates with soccer-passionate viewers, without worrying about long-term contracts or minimum investments. Ready to launch your first TV campaign? Sign up in less than 5 minutes and start enjoying the TV advertising you always thought was out of reach.
